Sunday 30 January 2011

Jonathan Ive

Jonathan Ive is a talented 42 year old man from Chigwell in Essex and is a creative designer and is currently know as the Senior Vice President of Industrial Design. Jonathan is the lead designer of Apple. He is classified as one the best product designers in the world and certainly the most influential. He has brought about the innovations as the iMac, iPod, and the iPhone. Ive was not always involved with Apple. He was one of the founders of a design company called Tangerine, were he went after his studies in Newcastle Polytechnic in the UK studying design. It wasn’t till 1992 when Apple offered Jonathan Ive a job, Ive accepted the job and moved to California.
Jonathan had won the first Designer of the Year award at the Design Museum in London and later in 2005 Apple offered him the Senior Vice President of Industrial Design. The year after he was giving the job, he received a CBE, Commander of the Order of the British Empire, which is giving to people who give there full importance and significance as leaders in businesses. He was awarded a National Design Award and an MDA Personal Achievement Award both for the work on the iPhone. Apple classified Ive as a guy with “talent for imagining beautiful things that work with minimal hassle”. Ive is one of the most influenced designers of technology through the creation of iMacs computers in 1998 and has continued to shape the way people can work and play today, with the iPhone. Ive has fulfilled a long term ambition to create a phone, and it is unknown what he will come up with next, although a tablet computer has been rumoured for some time.

Tuesday 25 January 2011

Typography


Our first assignemnt was to take a photo of typography that we thought was good and bad. The two images that I have choosen are below.
After some feed back i was abel to find more type for each.

  Good Typography      
I thought this was a good example of typography because there is a mixed use of size on the fonts and they can both be clearly seen against the background. The typography colours and image is sharp and clearly seen and of good size for the front cover of theis book.    

                                          
                                                    




Bad Typography
I used this example of typography on a sainsburys bag as a example of bad typography because it is hard to see on the orange background.